Cadillac is a brand of luxury automobile, part of General Motors, produced and mostly sold in the United States and Canada. In the United States, the name became a synonym for "high quality", used in such phrases as "the Cadillac of watches," referring to a Rolex or an Omega. This is less prevalent, though still known, in other English-speaking countries (who are more likely to use Rolls-Royce in such phrases).

Cadillac's current slogan is "Life, Liberty and the Pursuit," in reference to the inalienable rights mentioned in the United States Declaration of Independence. GM leads all other automakers in Strategic Vision's Total Quality Index (TQI).

Source: Wikipedia